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DINA (part 3)

1990's

Once privatized

DINA Group, was appointed as its Director General Mr. Ernesto Moya Pedroza. The direction of the Bus Division was by Eng Javer Rion Del Olmo Francisco.

DINA With privatization, there were some domestic competitors in the assembly of foreign buses. TradeMe that it had discontinued production of the Sultan returned to the production of these new models. Omnibus de Mexico that was not satisfied with the bus DINA, formed his own bus assembly plant in the city of their birth, Aguascalientes, the company Omnibus Integrales, SA de CV (OISA).

DINA already privatized initially continued production of the Avante buses and Gold Plus. Below is a brochure of these buses, but now with its new brand image.

taken from Tecnibuses Brochures. Courtesy of Luis Manuel Robledo

Dina Group began in 1992 to manufacture bus platforms and Viaggio Paradiso. This through an agreement with Marcopolo, the Brazilian company source world leader in the manufacture of chassis for buses.

taken from Tecnibuses Brochures. Courtesy of Luis Manuel Robledo

In that same 1992, the Mexican market demanded 3 000 809 foreign buses. DINA assemble these 165 billion, which represented 31%, to be the leader in this field. Of total company sales by 68 percent assembly represented sales of trucks, 31 percent of sales of buses, and about 1 percent were sales of other products.

begin in 1993 exports to Central and South America in 1994 are DINA Composites, SA de CV in order to develop technologies for the automotive plastics, Group G acquires assembly plants Motor Coach Industries International to facilitate exports the North American market.

The outlook for early 1994 looked wonders for the Mexican company. In this regard a columnist for the newspaper El Norte (Monterrey, NL) wrote: "Four years ago, the government got rid of a parastatal company lost $ 25 million annually manufacturing trucks and vans that smoking could barely climb mountains of Mexico. "

"That same company, Consorcio Grupo Dina, is now managed by a team of entrepreneurs and get annual earnings of $ 90 million thanks to a new line of trucks and vans."

"Now has become the largest manufacturer of trucks in the United States, Motor Coach Industries International, based in Phoenix, Arizona, in a stock transaction worth 336 million dollars. "

"Many analysts were surprised that a Mexican company, especially one with a shaky past, transborder conduct the first major acquisition in the new era of free trade between the United States, Canada and Mexico."

"Because Motor Coach Industries has operations in Canada, the acquisition creates one of the first new North American companies since the adoption of the Free Commerce in Washington and indicates that Mexican businesses at all are waiting to be acquired by U.S. companies once the FTA comes into effect on January first. "

In 1994, the bus plant had a capacity to produce 16 units per day, ie about 3 buses a year in 1500

Photos taken from the Bus Ride Magazine, January 1994

Aerial View Group Dina in Ciudad Sahagun, Hidalgo.

Photo taken from the Bus Ride magazine, January 1994

Photo tomda Buses journal, July-August 1994

However, after four good years with the ratification of NAFTA, manufacturing trucks and buses in Mexico had enormous changes, including a marked increase in competition from foreign firms, especially in the manufacture of trucks.

Mercedes Benz (MB) who had entered the Mexican market as a business partner Famsa truck maker, decided to fully enter the bus market to set up a plant in 1994, NL MB imported from Brazil the famous O371.

Between December 1994 and August 1995 there were continuous changes in Group management DINA. Moya Pedroza was replaced by Alejandro Trejo Giordano, who began a corporate restructuring that included general downsizing.

Subsequently, on March 7, 1995 Alejandro Giordano resigned and his place was taken by Wilfrido Gonzalez Balboa, who led the corporate business controlled Gómez Flores family.

Baloboa
González left office on 16 August 1995 and was replaced by George W. Aucott, who served as CEO of Motor Coach Industries International, a subsidiary of Dina in the U.S. and Canada, which was merged in August 1994. Aucott

had served previously as president and general manager Dina subsidiary, Motor Coach Industries, Inc. (MCII), and has over 30 years of experience in the field. Aucott, who made his retirement effective March 31, 1996. Rafael Gomez Flores, president of Consorcio G Grupo Dina temporarily assumed the general direction of the company, replacing George W. Aucott.
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On October 1, 1997 was opened in Mercedes, Argentina a new truck factory, in a strategy of integration into the Mercosur.

The plant opened by the Argentine President, Carlos Menem, who promised to make all efforts to the establishment of a free trade area between Mexico and Mercosur, the customs union that Argentina shares with Brazil, Paraguay and Uruguay. The subsidiary in Argentina called Dimex and was 100 west of Buenos Aires.

DINA late 1997 in an exhibition showed a range of heavy vehicles, from buses sophisticated to the trucks. Among the most prominent foreign MCII bus appeared Model F-11 of 11 000 mm long, equipped with Detroit Diesel Engine IV DDC 50 series 4-cylinder with electronic injection, 320 hp @ 2,100 rpm, torque torsional 1.150 Lb-ft @ 1,200 rpm.

Brochure Tecnibuses taken

In 1998 the bus was released 12miles F12 200 mm long, equipped with Detroit Diesel Engine IV DDC Series 60, 6 cylinders in line. Direct injection system, electronic control, 370 Hp, `torsional torque of 1450 lb-ft @ 1200 rpm.

Brochure Tecnibuses taken

In 1999 he DINA model F14 bus, the bus 13 000 275 mm long, equipped with 6-cylinder Cummins engine.

Brochure Tecnibuses taken

1990'se the late 2000's early entered the Mexican market TNCs: International (1998), Scania (1999 ), Man (2002), manufacturers of platforms for buses and Marco Polo (2000), Irizar (1998), and Busscar (1999) Body manufacturers. In the case of International that had been DINA technology partner and after TradeMe, built its own plant in Mexico to manufacture tractors. In 1998 Volvo acquired the assets of the formerly state-owned Mexicana de Autobuses (Masa-Somex).

Now with more competition and a large debt, DINA sold his shares of MCII in June 1999 to an investment firm in New York.

2000's

workers the company began one of many strikes on October 6, 2000, which was extended until March 6, 2001.

died in March 2001 Rafael Gomez Don Oscar Flores Chairman of the Board of Directors of Group G.

Strong union pressures, financial turmoil, stiff competition and economic slowdown administrative errors were the factors that acted against the Mexican automotive assembly plant that ended close to filing for bankruptcy in September 2001.

After leaving the market for technical bankruptcy, DINA back to this in 2008, now under the direction of Guillermo Gomez Flores. Initially, two models were manufactured buses.

The resumption of production involved an investment of more than $ 100 million in its first stage and the creation of 450 direct and 750 indirect jobs. The company began with five distributors: in the capital, Monterrey, Guadalajara, Leon and Oaxaca, the majority of former licensees of the brand.

The company currently produces five models of 4 of which are for urban use: Runner, Linner Linner G and Picker. To use foreign manufactures the 594 Outsider mimimetros 10mil in total length, equipped with Cummins ISB 200 HP @ 2,300 rpm and torque of 520 lb-ft @ 1,600 rpm.

Brochure DINA site taken

should be noted that so far has not been made public that Dinah has any intention of returning to the production of freight equipment.

far this unofficial history of a Mexican company with nearly half a century. Information contained herein are designed exclusively for the production of buses DINA, though in certain sections of felt necessary to mention other teams assembled by the same motor.

The information contained in this third part was obtained from newspaper sources, mainly newspapers: El Norte (Monterrey, NL), El Porvenir (Monterrey, NL) and The Reporter (Guadalajara, Jal.). Other data were obtained from published information on the company network.

For any questions or comments I remain. José Ramírez Lozano

Monterrey, NL Mexico
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